In June, the U.S. media suddenly discovered that Apple's performance on the stock market had a remarkable change in its market value is close to Microsoft, HP, Dell, the sum of the three traditional IT giants, reaching 300 billion dollars. The Forbes and number in the list, Apple are among the best.
The market capitalization is only one way to measure good and bad companies, reflecting people's expectations of its development, but also the forecasting of trends and critical evaluation. From the brink of bankruptcy several years ago, the "rotten apples", to this day "to the opponent's three" change effectively. People are the secret of his rebirth, to predict its future. It is true that "innovation" is an important reason for the success of Apple.
"Selling a dream 'type of innovation
He wants to do the most, makes the best. Apple has managed to miraculously reappear, the first response to market demand, the introduction of an excellent reputation of the product, and then come to the fore.
The use of smaller devices to replace personal computers to perform tasks such as Internet technology becomes more sophisticated, consumers are "small" and "personality" is also an urgent need. Monuments to this demand, the traditional computer company Apple, the iPod music player has launched, iPhone, iPad tablet PCs, as well as a variety of elegant, stylish products.
Consumers of Apple products in general impression that it looks and feels very comfortable with them, although not a major innovation in cross-century sense, but allows for visual, tactile, and using the product in order to obtain pleasure, and even the effort to reach home . But Apple's secrets of success not only in this.
Allow users to group a sense of belonging, so that consumers feel unique, belonging to certain groups, it is Apple's unique. Consumers often from the heart, together with their Apple products, Apple described a "sleep" together.
For Apple's strategy, senior analyst Rob Enderle of Silicon Valley image to the conclusion that Apple is a major long-term, a group of talented CEO Steve Jobs, gathered around, thinking about how to "sell a dream." Traditional technology companies usually stick to the technical details of products, and Apple's strategy is to tell consumers how well their products will be how to change people's behavior, consumers will be so excited and it will be of Cool.
University of Milan in Italy, Professor Gan Di Roberto Weil believes that the previous theory focuses on two types of innovation, technology-based classes, one for market demand. Apple is the third kind, and his team of innovative products and services, not the market, but to create new markets, promoting "a new meaning."
Supporting innovation ", the phenomenon of Steve Jobs"
The reference to "dreams" people, people will think, Apple's founder, current CEO Steve Jobs.
The work is known in the industry, dedication, if developed for the new product are not satisfied, he will face in the eyes of the whole team, said: "You have in the past year with everything that we need to negate all over again. And must redouble our efforts, because there is no of time. "he recalled, frequently, because innovation is not only technology and science, is art.
In sharp contrast, some of Silicon Valley companies do not want to take risks, no longer focus on technological development and innovation in the service sector and are keen to develop the concept of demand from consumers, the Silicon Valley bubble clusters. Apple booth to save the face of Silicon Valley, Steve Jobs style consistent with the trend of innovation to the market take over "small" personal needs, but also contribute to its success.
As Apple CEO Steve Jobs with the outstanding exception of influence. His health problems became a major industry news, causing stock market fluctuations. In recent years, Steve Jobs cancer news sparked fears about the outlook for the company, attended the launch of Apple products, will test performance of the stock market.
乍现 behind innovation
In April, media reported that the U.S. smart phone operating system, Apple's mobile users to master the song. This "work place" events in the U.S. and other countries with concerns, privacy concerns will be exposed, and corporate integrity questioned.
Corporate integrity and privacy are two important current issues of IT industry, but Apple was the "tracking" event to explain, but it is the monopoly of big business and increase the technology is still worried. Industry believes that IT companies will become bigger and stronger than ten years, the time is too short, the corporate culture is not enough. Rapid development, some companies assume that the users are dependent on their own, so you can replace the interests of users and others. Efforts to avoid a credit crunch caused by the arrogance that is Apple's future challenges these companies.
In addition, Apple introduced the new regional office's planning of the government, announced that it will build capacity of 1.2 million people in the "cosmic" type of construction on a large scale. While this is good news for workers, but the industry also pointed out that the seat has reached the scale of people, including large enterprises will be overstaffed, inefficient, resulting in some enterprises of great common problem, it turns out. Therefore, how to manage the rapidly growing company, Apple is facing another challenge.
Finally, Apple is focused on keeping the consumer to the product, which was the secret weapon, but also can be a burden. Apple products, many software and hardware, the system is not compatible with other products, which is the intended model of Apple's marketing, advertising as a maverick. But how long can such a strong marketing, people do not know. (Xinhua)
The market capitalization is only one way to measure good and bad companies, reflecting people's expectations of its development, but also the forecasting of trends and critical evaluation. From the brink of bankruptcy several years ago, the "rotten apples", to this day "to the opponent's three" change effectively. People are the secret of his rebirth, to predict its future. It is true that "innovation" is an important reason for the success of Apple.
"Selling a dream 'type of innovation
He wants to do the most, makes the best. Apple has managed to miraculously reappear, the first response to market demand, the introduction of an excellent reputation of the product, and then come to the fore.
The use of smaller devices to replace personal computers to perform tasks such as Internet technology becomes more sophisticated, consumers are "small" and "personality" is also an urgent need. Monuments to this demand, the traditional computer company Apple, the iPod music player has launched, iPhone, iPad tablet PCs, as well as a variety of elegant, stylish products.
Consumers of Apple products in general impression that it looks and feels very comfortable with them, although not a major innovation in cross-century sense, but allows for visual, tactile, and using the product in order to obtain pleasure, and even the effort to reach home . But Apple's secrets of success not only in this.
Allow users to group a sense of belonging, so that consumers feel unique, belonging to certain groups, it is Apple's unique. Consumers often from the heart, together with their Apple products, Apple described a "sleep" together.
For Apple's strategy, senior analyst Rob Enderle of Silicon Valley image to the conclusion that Apple is a major long-term, a group of talented CEO Steve Jobs, gathered around, thinking about how to "sell a dream." Traditional technology companies usually stick to the technical details of products, and Apple's strategy is to tell consumers how well their products will be how to change people's behavior, consumers will be so excited and it will be of Cool.
University of Milan in Italy, Professor Gan Di Roberto Weil believes that the previous theory focuses on two types of innovation, technology-based classes, one for market demand. Apple is the third kind, and his team of innovative products and services, not the market, but to create new markets, promoting "a new meaning."
Supporting innovation ", the phenomenon of Steve Jobs"
The reference to "dreams" people, people will think, Apple's founder, current CEO Steve Jobs.
The work is known in the industry, dedication, if developed for the new product are not satisfied, he will face in the eyes of the whole team, said: "You have in the past year with everything that we need to negate all over again. And must redouble our efforts, because there is no of time. "he recalled, frequently, because innovation is not only technology and science, is art.
In sharp contrast, some of Silicon Valley companies do not want to take risks, no longer focus on technological development and innovation in the service sector and are keen to develop the concept of demand from consumers, the Silicon Valley bubble clusters. Apple booth to save the face of Silicon Valley, Steve Jobs style consistent with the trend of innovation to the market take over "small" personal needs, but also contribute to its success.
As Apple CEO Steve Jobs with the outstanding exception of influence. His health problems became a major industry news, causing stock market fluctuations. In recent years, Steve Jobs cancer news sparked fears about the outlook for the company, attended the launch of Apple products, will test performance of the stock market.
乍现 behind innovation
In April, media reported that the U.S. smart phone operating system, Apple's mobile users to master the song. This "work place" events in the U.S. and other countries with concerns, privacy concerns will be exposed, and corporate integrity questioned.
Corporate integrity and privacy are two important current issues of IT industry, but Apple was the "tracking" event to explain, but it is the monopoly of big business and increase the technology is still worried. Industry believes that IT companies will become bigger and stronger than ten years, the time is too short, the corporate culture is not enough. Rapid development, some companies assume that the users are dependent on their own, so you can replace the interests of users and others. Efforts to avoid a credit crunch caused by the arrogance that is Apple's future challenges these companies.
In addition, Apple introduced the new regional office's planning of the government, announced that it will build capacity of 1.2 million people in the "cosmic" type of construction on a large scale. While this is good news for workers, but the industry also pointed out that the seat has reached the scale of people, including large enterprises will be overstaffed, inefficient, resulting in some enterprises of great common problem, it turns out. Therefore, how to manage the rapidly growing company, Apple is facing another challenge.
Finally, Apple is focused on keeping the consumer to the product, which was the secret weapon, but also can be a burden. Apple products, many software and hardware, the system is not compatible with other products, which is the intended model of Apple's marketing, advertising as a maverick. But how long can such a strong marketing, people do not know. (Xinhua)
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